From yesterday the BBC has been trailing snow forecast for the end of the week. Great. It’s exactly the news that retailers have been waiting for to get sales of sledges going. There is a saying that you don’t need snow to sell sledges, just Christmas. the truth is you don’t need snow, just the threat of snow.
So, get those old sledges from last year down from the top shelves of the storeroom, dust them down and get them out on display. They will sell like hot cakes once the snow starts. Even if it’s not widespread, the media love a trend and after last years two big bouts of snow, lasting a long time, they are itching for a ‘bad weather’ story.
Therefore any snowfall at all will be covered in detail, with lots of great images, and all those people who promised themselves last year that this year they will be prepared will be reminded.
Dont say we did not warn you, and don’t miss out. The big sledge sales start on thursday.
Get Sledges and Wooden Sledges here.
See Snow warning here: http://news.bbc.co.uk/weather/hi/uk_warnings